Project Description

The possibilities presented by social and digital media are endless. Our Social and Digital Media workshop is about achieving effective social media marketing communications for your practice.

This workshop will equip you with the knowledge, tools and confidence to understand the core social media platforms, including Facebook, Twitter, LinkedIn and Instagram.

Dates for the Social & Digital Media online workshop:

Thursday, 26th November 2020 from 12.30 pm until 3.30 pm

Thursday, 25th March 2021 from 12.30 pm until 3.30 pm

The cost is £125.00 per person.

After registering, you will receive a confirmation email containing payment details and joining instructions.

Register for the 26th November 2020 workshop

SPACER

Register for the 25th March 2021 workshop
  • Duration: 3 hours

  • Location: Online

Who should attend?

Don’t miss the opportunity to work with leading specialists in a series of workshops specifically focused on the ‘business’ aspects of General Practice.

  • Anyone working in general practice with an interest in or responsibility for social and digital media.

Objectives

By the end of the workshop delegates will be able to:

  • Understand and know their way around the different social and digital media platforms, and what will work for them and their practice.
  • Set up and manage their practice’s social media accounts.
  • Best way to engage with patients and staff in a digital setting.
  • Develop content for their social media platforms.

Guidance notes and will be provided to support this workshop and certificates of attendance are awarded after the workshop.

Workshop Agenda

Below is an outline of the proposed agenda with sample timings. If you have any questions please get in touch.

Welcome & Introduction
Overview

  • The power of Social Media (facts, figures, reach, etc.)
  • The changing ways in which we all now consume information.
Introduction to the main social media platforms:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
Setting up your practice’s social media pages:

  • Getting started
  • Having a social media policy in place
  • Page roles
Measuring Success

  • FAQs
  • Driving traffic… and engaging the audience
  • Measuring success
    • Google Analytics
    • Other social media data metrics
  • Examples of success.
Reputation Management

  • Risk Management
  • Managing and enforcing the Practice Policy
  • How to deal with negative Social Media.
Action Planning & Group work

  • Generating content / Content ideas
  • What works, what doesn’t
  • Frequency
  • Pinned posts
  • Creating Groups
Summary and final questions
Close
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The PMA delivers a range of Workshops

If you would like information about workshop dates or would like to develop a specific programme or host this workshop, please call 0330 111 6459 or email enquiries@practicemanagersuk.org

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Join Over 25,000 PMA members today and benefit from our services

As a PMA member, you will benefit from regular news and updates on key issues and regulatory changes that affect GP practices. You will gain access to exclusive training and events that ensure you maintain currency of knowledge and skills. You will have the opportunity to meet and network with your peers from around the UK.

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